The official Renault 5 reveal
Client
Renault
Industry
Automotive, Event
Platform
Windows
Service Line
SDK Licensing, Support
Idea
Building on its success at the Paris Motor Show, the interactive reno avatar experience is set to return, this time at the Geneva Motor Show, under the direction of AC3 Studio, an internationally renowned creative agency. They have developed a fully interactive and memorable experience featuring the all-new version of the reno avatar, now enhanced with AI powered by ChatGPT.
Courtesy of Renault Group, AC3 Studio
Solution
Using our Character Development Kit and character personality guidelines, AC3 Studio has created a digital installation that offers visitors a fully interactive and memorable experience with the reno co-pilot avatar through four gamified experiences:
discussAI: Engage in conversation with reno, powered by AI based on ChatGPT.
driveR5: Drive your future Renault 5 with the assistance of the avatar.
R5 World: Explore the world of the Renault 5, guided by the avatar.
make youR5: Customize the exterior of your Renault 5 with reno's help.
This experience redefines interactive retail and event spaces by seamlessly blending advanced AI with immersive storytelling, setting a new standard for customer engagement and brand interaction.
Services Line
SDK Licensing
Support and maintenance
CASE STUDIES
More cases in the
mobility
industry
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